The month of October is considereed internationally as the month for raising and spreading awareness about Breast Cancer. D M Healthcare has joined the crusade against against this cancer by starting its very own Pink Drive which is its Breast Cancer Awareness Campaign. In the month of October every year, the organisation conducts a score of activities to serve the cause. The campaign is supported by awareness seminars, special offers on healthcheckups for women, counseling, and free consultation for some chosen ones are examples of some of the activities that are undertaken.